Alexis Hale

Wayfair

Cart & Checkout Experiences

• Scaled replatformed ecommerce architectures on a high-traffic checkout team.
• Engineered backend PHP contexts and Unleash feature toggles for secure B2B exclusion paths and controlled rollouts.
• Developed full-stack schemas, responsive UI components, and Redux integrations for dynamic checkout address selections.
• Integrated lower-funnel pixel analytics tracking and error boundaries for data integrity and reliability.
• Expanded Playwright automation coverage across CI/CD pipelines.

Wayfair

Shipping & Delivery Services

• Built storefront enhancements used by millions of customers during checkout.
• Optimized free grill assembly promotion, maintaining an 80% attach rate.
• Led Build Your Order page revamp, increasing warranty attach rates by 45%.
• Contributed to a Free White Glove Delivery A/B test with 4.9% conversion lift and $60M projected revenue.
• Supported team success in delivering $10M+ in profit during 2022.

Wayfair

Attached Services

• Owned lower-funnel experiences including dynamic modal content and pricing logic for multi-quantity products and bundled sets.
• Supported the Build Your Order redesign by implementing adaptive cart drawer logic for mWeb and desktop.
• Improved service attachment visibility and usability through updates to tooltips, confidence bars, and conditional modal content.

Wayfair

Gift Cards

• Built an internal tool that saved ~8 hours/week of engineer time.
• Supported Finance in tracking and resolving discrepancies in digital gift card transactions.